Astrakhan State University Students Help with Regional Branding

A round table discussion «Brand Style of Astrakhan Region as a Tool for Promoting Goods and Services and Business Protection» was held at the Faculty of Law.

The meeting was organized by Tamara Trizno and Tatyana Goverdovskaya, professors of the ASU Department of International Law. It also involved several invited experts such as Dmitry Averkin, the Deputy Director of the Center for Strategic Analysis and Project Management, and Natalya Gavrilina, an Associate Professor of the Department of Business and Economics of Astrakhan State Technical University.

The discussion aimed at improving theoretical and practical ideas of Astrakhan scientists and practitioners, as well as developing recommendations on improvement of the regional image and determining basic components in development of a strategy for the regional brand promotion.

The participants discussed how the regional image becomes a platform for its brand development and what role cultural and business events and forums play as event technologies for promoting the region. The discussion was fueled by an issue of legal mechanism for protecting the image of organizations labeled with the representative mark of the Astrakhan region.

In the course of the active discussion, the organizers, experts and speakers decided to create a regular framework for cooperation between authorities, ASU professors and the most active students to discuss problematic issues concerning the brand of the Astrakhan region.