Classes for Young Startupers Are Held at Astrakhan State University

October 9 saw a series of lectures on startups and brands, organized upon an initiative of the ASU Youth Scientific Project Office within the framework of the 4th Regional Student Science Festival.

Artem Ushanov, a representative of Adeptik company, addressed the audience with the report “Role of Startup in Business”. The speaker explained what a startup actually is, what its main features and peculiarities are, where and how one can find financing for it, and answered the question on why the classical business needs this innovation.

The lecture “Creating a Brand: Brand Communication Platform, Logo, Key Visual, Brand Book” was delivered by Azamat Abugaliev, a representative of Band of Brands company. The speaker shared his vision of how a brand should be created, and noted that by means of a logo, emblem and different elements of a corporate style, a designer must establish communication with costumers, and it’s much more than just an ability to draw. The lecture participants discussed selection of the target audience and the tendency of creating a personal brand, and determined an algorithm for creating a corporate style.